The Sidebar Bog Down
I’ve been surfing around to other blogs quite a bit recently and I’m shocked at how much sidebar pollution is out there. Specifically – advertising.
I’m all for making a few bucks and I’m hoping the few spots I’ve allocated to ads will at least cover my hosting at the end of the year. The last thing I want to do is distract people from the content. Or worse yet, send them screaming for the hills just because it takes forever for the site to load.
If you’ve taken the pains to optimize your theme, then why are you going to turn around and slow things down by overpopulating your sidebar? In some cases I’ve been able to finish reading a post before the page had even finished loading. (Thankfully, content was rendered first.)
The first thing I learned in web design was the fact you have approximately 15-20 seconds to grab a user’s attention. After that you can consider them gone. In these days of high speed access, most designers and site owners have pretty much forgotten about this. We still have a certain portion of the Internet population that still uses Dial-up.
Slow loading sidebar? Here’s a few things to look for:
- Flash Video Ads. These things take a fair amount of resources and bandwidth. I have the luxury (?!) of running an older computer. These ads, especially when more than one appears on a page, bog down my system to the point where I have to wait for the ad to finish playing before I can do anything else. The quickest solution to this is to simply close the window or tab. Not something a blogger wants. Not all flash video ads demand such resources but a good portion do. (Especially those Telus ads which dominated Adsense prior to Christmas)
- Plugins and Widgets. Some people are just wild about adding all the latest greatest sidebar widgets and plugins. Truth be told, many of these make a huge amount of http and database requests. Some plugins are just coded poorly which doesn’t help matters either. If you think your sidebar is slowing things down, deactivate all plugins and corresponding widgets then start them up again one at a time. Eventually you’ll find the culprit.
- Community Avatar Widgets. Yay! It’s great to see who’s been visiting, but each one of those tiny little avatars require an http request to load. If you run several of these community widgets (each displaying last 100 visitors) then you slow down the load time considerably. Next to flash ads, I found these to be once of the highest load times on many sidebars.
- External Content. If a plugin or widget needs to pull it’s information from a 3rd party site, this can slow things down if the target site is either busy or experiencing technical difficulties. Ensure that the site provides it’s content on a timely basis, otherwise lose it.
I’m yet to finalize exactly what will appear in my sidebar, but rest assured. I’ll be watching the above points very closely.
